I was so badly stuck in the middle of 2025. I had been writing and rewriting book chapters for about three years. Almost nothing remained of my original dissertation – which was a good thing – but I was started to write in circles. Adding in new material and then chucking it out again at the very next read.
Things only started to move and improve once I stopped writing in isolation. It had been awfully easy to slip into a kind of hermitic writing habit – especially after I moved from New York to Adelaide and found myself on the far side of the world from most of my academic colleagues and collaborators. It was only through reconnecting with all these good people that my book project started to make sense again. We formed a writing group that spanned an improbable range of time zones (although Adelaide was by far the most inconvenient). I picked the brains of friends who had recently gone through the whole academic publishing process. I studied their proposals.
At the very end of 2025, I finally pushed everything else aside. Book writing usually has to wait for every other deadline, but over the break I let the book be my only deadline. I scratched together a proposal. I gave myself one final revision of my theory chapter and then called it done. I realized that my conclusion actually contained another chapter, and finally finally got both of these committed to text.
And somehow, by early March, I had a full manuscript for Outlaw Infamy: Making and Marketing Cartels in Mexico. I delivered it to an academic press, and Outlaw Infamy is now on its way out for review.
Abstract
Outlaw Infamy examines the puzzling phenomenon of public communication by organized crime. Most scholarship expects criminal actors to maintain a low profile, wielding power through corruption and clandestine networks. If organized crime does engage in public activity, it is supposed to let violence do all the talking. Yet a rich empirical record – from newspapers ads published by prison gangs in Brazil to YouTube videos posted by gangs in Haiti – shows that criminal actors often engage in written or spoken forms of public communication. Outlaw Infamy offers an in-depth examination of narco-messaging, a well-known form of public communication by cartels in Mexico. The book asks: why do supposedly secretive criminal actors engage in risky communication to broad, public audiences? Why did cartels in Mexico start communicating publicly under the most unlikely conditions, as the government declared war on narcotrafficking in 2006? What do criminals gain from advertising their violence and criminality?
I argue that criminal actors use public communication to market themselves as an alternative source of authority and order. These actors aim to generate power by capturing public attention, thus shaping public discourse about security. Organized crime has particular incentives to embrace publicity when the state makes securitizing claims, portraying criminal actors as dangerous outlaws. I call this dynamic Outlaw Infamy. This argument is supported by original data and a novel methodology. During field research in Mexico, I pieced together transcriptions for over 6,000 narco-messages, the largest ever collection of message data and the first to pinpoint the emergence of this practice. The breadth of data allows me to deploy historical, comparative, and ethnographic discourse analysis to examine exactly how criminal actors derive power from public communication and infamy.